Before-and-after photos consistently outperform every other content type for remodelers - on your website, on Google Business Profile, and on social media. They make the value of your work immediately, viscerally obvious in a way that written descriptions never can.
The mistake most remodelers make is treating this as an afterthought - a few phone photos taken in bad light, posted once and forgotten. Treating it as a system (consistent before shots, consistent after shots, same angle where possible) turns every finished job into reusable marketing material.
Beyond the website gallery, before-and-afters are the single best-performing content type for Google Business Profile posts and social - Google explicitly favors profiles that post regularly, and homeowners engage with transformation content far more than any other post type.