More households are adding a second primary suite, an in-law addition, or a converted basement apartment to accommodate aging parents or adult children living at home longer - a trend driven by housing costs and eldercare needs alike. These projects tend to be larger in scope and higher in budget than a standard remodel.
This is a specific, growing niche most local remodelers don't market to directly, despite regularly doing adjacent work (kitchens, bathrooms, additions). A dedicated page speaking to "in-law suite" or "multi-generational remodel" searches captures a motivated audience with comparatively little competition.