Homeowner-facing advice consistently tells people to ask a remodeler: how many similar projects have you completed nearby, do you handle both design and construction, are you licensed and insured, what's the payment schedule, and can I see recent references or reviews.
Publishing this list yourself - and making sure your site visibly answers every item on it - does double duty: it ranks for a real, frequently searched question, and it pre-qualifies you as trustworthy before a homeowner ever picks up the phone.