Your homepage gets one shot to answer three questions in the first few seconds: what do you do, who do you do it for, and what should I do next. Most remodeler homepages bury this under a slideshow or a paragraph of company history nobody reads before deciding to leave.
Above the fold: a clear headline naming the service and the area you serve ("Kitchen & bath remodeling in Plano, TX"), a strong photo of real finished work, and one button - get a quote, call now, whatever your single primary action is.
Below that: proof (reviews, before/afters), then a short explanation of your process, then a final call to action. Anything that doesn't move a visitor closer to requesting a quote is competing for attention it doesn't need.